As a result of a name change, this burger chain needed a rebrand that also worked within the existing store interior design scheme. The result was a bold, minimalist, red-dominant brand and a series of icons that promoted the variety of menu items. Social media and direct mail campaigns were also developed to reintroduce the stores to the neighborhoods.
Projects include: Logo Design, Brand Strategy, Icon Design, Digital Assets, Menu Design, Point-of-Sale, Signage, Interior Design, Experiential Design, Vendor Management