A name change to Allografts.com (previously Biologics Unlimited), an online distribution source for tissue banks, jump-started this rebranding project. The rebrand considered the positioning of the company as a resource to hospitals and surgeons worldwide. A supplemental, warm color palette is used to emphasize the variety of resources the company provides.
Projects include: Market Research, Persona Development, Logo Design, Digital Design, Sell Sheets, Brand Style Guide, Business Cards, Stationery, Art Direction