Athlon Advisors was merging 3 businesses in the financial sector and reached out for guidance on a rebrand and messaging. The focus groups and market research were conducted across three service lines: financial planning, tax preparation and OSJ. Finding the unique value proposition of the whole company based on the affinity groups we interviewed, then an overall marketing message and parent brand was developed. Additional sub-brands and targeted marketing were developed for each service line.
Projects include: Market Research, Focus Groups, Persona Development, Logo Design, Messaging, Sell Sheets, Brand Style Guide, Business Cards, Stationery, Art Direction