I collaborated with Crelate’s internal marketing team to develop a targeted series of AdRoll digital banner ads. We analyzed the previous campaign analytics and created a new series of images that would continue to resonate with the target audience. We also revamped the copy and calls to action so that the messaging would complement new trade show materials. These evergreen marketing materials—an offset, bi-fold brochure and retractable banners—helped to increase their presence at conferences and trade shows in the recruitment industry.